We give each and every one of our customers a unique opportunity to represent themselves, their beliefs, and interests. We recognized a growing trend in the customization market but a void in the footwear department. We wanted to bridge that gap and open up the world of custom slides. Stand In What You Stand For is the backing of our company and how can you truly stand for something without embodying it all the way down to your toes? Plus, we would get to wear slides to work everyday. So the concept of ISlide was born.